The 2018 National Restaurant Association Show is upon us, and it's never been a more exciting time to discover what's going on in the industry, as well as what's new in the BauscherHepp booth.
There are few articles of faith in my admittedly jaundiced worldview, precious few things that I believe to be right and true and basically unimprovable by man or God. This, however, is one of them: a properly poured beer or ale -- in my case, a hand-cranked Guinness -- in a clean pint glass of correct temperature is God's Own Beverage, a complete and nutritious food source, a thing of beauty to be admired, a force that sweeps away, for a time, all the world's troubles.
Cider is profitable. In fact, this premium beverage category sells for more than double the price of total beer sales, but we'll get to that in a bit.
Many would argue that beer is always in season. And those folks would be correct. Seasonal beers are an example of the transformation of beer drinkers over time. The craft beer movement opened the door for breweries of all sizes to create unique seasonal beers specific to every day on the calendar. But what separates a “fall beer” from a “summer beer?”