The power of Augmented Reality (AR) lies in its ability to superimpose a computer-generated image over a live camera view of the physical world, thus providing a composite view of the user’s environment in real time. The usage of AR is growing rapidly, as large industry players from healthcare to field service to architecture are investing more and more into this technology. There's even Pokemon Go.
Working with industry-leading companies like CIMAGINE, corporate heavyweights such as Coca Cola have used AR in mobile devices to visualize 3D objects in a room or store. Sales reps using the technology have reported over 90 percent sale success when using the CIMAGINE technology to engage their customers. Other companies have reported sales and revenue increases of 30% or more as a direct result of using various Augmented Reality technologies for their customers.
The Mogogo AR Experience
For the F&B and Hospitality industries, the challenges and frustrations of how to visualize food stations for key people at a venue are well-known. Whether in a hotel, club, or banquet hall, getting everybody on the same page and in the same room to see how a product looks is never easy. To help resolve these challenges, we created our innovative CIMAGINE-driven AR app and Virtual Sales Kit, to provide our customers with a live, direct view of our products in their everyday surroundings. By doing this, our AR concept has brought ‘hi-tech to low-tech’, and provided our customers with a support tool for the entire sales chain – from sales reps to F&B managers to chefs – and produced immeasurable value for everyone involved.
Helping our customers in this way has enabled them to in turn surprise their own customers, by being at the industry’s cutting edge with an innovative tool that nobody else can offer. Having a standard product catalog to show customers is a good start, but seeing something ‘in real life’, such as our Virtual Sales Kit, lets your customers get closer to the products, and test and experience the materials as if you were all there in the room, viewing the products together.
The Impact of AR: Experience the Future
The impact of AR on our industry cannot be understated. The decision to buy products such as ours is one that carries long-term significance – for materials, configurations, measurements, and more. Mogogo is the only brand in our industry using Augmented Reality, and our ability to enable customers to see and experience products in such a vivid way is what helps set us apart from our competition, and helps our customers ensure that they have all the tools they need to make a decision that means so much.
Because mogogo was built and founded by professionals from the field, we understand the time constraints, chains of command, and other pain points that chefs, event designers, and others in our industry face.
A picture is worth a thousand words, but it can also mean a new iPad.
Take your experience to the next level, and show us your best images from this powerful, cutting-edge tool that you never imagined would be possible.
