Glassware can differentiate a bar and beverage program in a variety of ways. From the right glass for enhancing the bouquet and flavors of a classic wine to giving that negroni a more sophisticated look, diners remember the glassware.
Along those same lines, there are even more ways to make glassware memorable, and one of those is to include custom decorations. Here's why foodservice operations and restaurants should consider custom decorated glassware, as well as some things to keep in mind when selecting it:
BRANDING
Custom glassware décor allows operators to imprint their brands and logos in a customer's mind. While enjoying a high-quality beverage, a classy, subtly done logo on the side of the glass can enhance the perception of the brand, as well as the beverage itself. This ultimately affects the entire establishment and brand.
GIFTS AND GIVEAWAYS
Along the same lines as branding, having custom décor glasses provides an opportunity for operators to do promotional giveaways, holiday gifts, or even establish rewards programs. This will not only enhance the restaurant's brand but can also provide incentives for return visits and loyalty programs.
CREATIVITY
Just because glassware has custom décor doesn't mean it has to be the restaurant's logo. Funny slogans, short jokes, illustrations, or even the name of the beer or beverage itself could add a nice touch to any glassware program. Be creative!
No matter what you put on the side of your glass, the glass itself must be high quality and enhance the profiles of the beverage. In reality, there's a glass for every occasion and for every beverage style, so take advantage of the opportunity to impress your guests.